University Relations
The Office of University Relations provides a full range of strategic marketing, communications and public relations services to California University of Pennsylvania. Formerly known as the Office of University Advancement, this office serves as an umbrella for the University’s Marketing and Communications and Public Relations offices, as well as the Web Team. The office produces print, video and audio pieces for both internal and external audiences, and it maintains the University’s official website and social media sites. Its work is designed to raise awareness of the University, its offerings and its impact on the region; to enhance relationships with the Cal U community, alumni and friends; to communicate with prospective and current students, faculty, staff and the general public; and to promote the progress and achievements of the University and its members. University Relations works with the President’s Office, University Development and Alumni Relations, Admissions, Academic Affairs, and other University offices to assist in reaching institutional objectives. The vice president for university relations serves as the University spokesperson. His office is in Room 114 of Old Main. Phone: 724-938-5938; fax: 724-938-5880.
Marketing
The Office of Marketing identifies opportunities to promote California University. In conjunction with consultants and members of various University constituencies, Marketing defines, plans and executes campaigns, producing supporting materials that satisfy the stated goals of various University areas. The office also collects and analyzes data, evaluates results, and communicates its findings to the appropriate constituency. Phone: 724-938-4195; fax: 724-938-5932.
Communications and Public Relations
The Office of Communications and Public Relations delivers the University’s message to a variety of audiences, gathering information from the Cal U community and distributing it regularly to print and electronic media outlets. In collaboration with Marketing, University administration and internal clients, this office sets goals and develops strategies for the University’s relationship-building efforts. The office publishes the Cal U Review, the University's quarterly alumni magazine; the California Journal, the University's official weekly publication; and the President's Perspective, a quarterly publication circulated to a targeted on- and off-campus audience. Phone: 724-938-4195; fax: 724-938-1500.
Web Team
The Web Team communicates the University’s message worldwide via the Internet. This office produces and administers a variety of online applications, including the NeRelm NuContent and Hannon Hill Cascade Server content management systems. The team maintains California University’s official website, and it uses social media sites, such as Facebook and YouTube, to build and maintain relationships among prospective, current and former students, as well as University administration, faculty and staff. The office also produces and posts podcasts (audio) and vidcasts (video) to raise awareness of the University, highlight its offerings, showcase student and faculty projects, and promote campus events.